![]() ![]() Being first in the mind is most important when possible. (Examples: multimedia computer, magazine for mature women, Clothes for tall people, etc.)ģ) The law of the mind – Modifies the law of leadership. If you can’t be first in a category just create your own new category. My notes (Chris Anuman’s notes actually) on The 22 Immutable Laws of Marketing by Al Ries and Jack Troutġ) The law of leadership – it’s better to be first than it is to be better – marketing is the battle of perception, not products.Ģ) The law of the category – Promote the category. I also came across a very interesting series of articles arguing that these laws are overturned in the present day that’s worth a look at. I found the notes of Chris Anuman which were better than mine so that’s what you’ll see below. It’s not available on Kindle which is annoying but there are a few pdf versions floating around. It’s a very easy read – each of the 22 chapters are only a couple of pages each. This book is very old now: 1994, but much of the advice is still pretty good.
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